For Any Issue Or Comment From Our Guest Please Follow Our Standard:
L A S T
L: Listen
A: Apologies
S: Satisfy
T: Thanks
🏆 Store Manager Role in Guest Expert Experience
1. Be the Face of the Brand 👋
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Greet Guests personally when possible — especially loyal or VIP customers.
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Lead with charisma and professionalism, showing the values of the brand.
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Set the tone for Guest service culture:
“Welcome! We’re here to make your visit amazing, every time.”
2. Leading & Developing the Team 🌱
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Coach Shift Supervisors and team members to deliver outstanding service.
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Identify strengths and areas of improvement for each team member.
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Conduct regular training, feedback sessions, and recognize great performance.
3. Guest Experience Vision & Standards 🌟
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Set high standards for service quality, speed, and consistency.
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Walk the floor regularly to observe Guest interactions.
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Follow up on feedback and always seek ways to improve the experience.
4. Resolving High-Level Guest Issues 🛠️
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Handle serious complaints or special Guest requests with care:
“I completely understand — let’s make this right together.” -
Empower the team to handle minor issues while being available for escalations.
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Track recurring concerns and implement long-term solutions.
5. Store Readiness & Operational Excellence ⚙️
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Ensure every section of the store (coffee bar, kitchen, retail, nuts section, etc.) meets the brand standards.
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Review cleanliness, equipment, supply levels, and team readiness daily.
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Plan for busy periods, events, and special promotions in advance.
6. Business Results & Guest-Focused Sales 📈
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Monitor KPIs daily (sales, ticket size, Guest satisfaction, etc.).
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Design promotions that both boost revenue and delight Guests.
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Encourage upselling and cross-selling — from a Guest needs perspective.
7. Managing Staffing & Scheduling 📅
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Build efficient schedules that balance productivity and Guest traffic.
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Support team wellness by monitoring workload and morale.
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Handle absences, conflicts, and shift changes smoothly.
8. Health, Safety & Compliance 🧼
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Lead by example in food safety, cleanliness, and hygiene.
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Conduct routine checks and ensure compliance with all health regulations.
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Train the team on safety procedures and emergency response.
9. Store Culture & Guest Connection ❤️
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Create a warm, respectful, and fun environment for both Guests and staff.
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Celebrate milestones, birthdays, and team achievements.
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Encourage staff to treat every Guest like a regular — even if it’s their first time.
✅ Remember:
As Store Manager, you are not just running the store — you are shaping the entire Guest Experience culture.
Your leadership determines whether Guests walk in for coffee… or come back for the people.
The Guest Expert Course is your guide — but your daily performance on the floor is your real legacy.